IRI | Powering Solutions | Powering Solutions

Powering Solutions

Consumer packaged goods manufacturers and retailers know that a strong technology foundation is critical to success. Behind IRI solutions, you will find the industry’s most comprehensive market content, sophisticated software and a proven, state-of-the-art technology platform, all designed to empower you to see what you’re missing, act faster with greater confidence, and win at the shelf.

Market Content
The first step toward building a true understanding of your consumer – their drivers, preferences, loyalties, habits and concerns – is achieved through comprehensive retail and consumer coverage. Business managers making critical decisions need market insights that cover the entire retail landscape, particularly emerging and hard-to-track retail channels, and provide an in-depth understanding of consumer behavior. IRI offers you comprehensive coverage of both traditional and growth channels including grocery, chemists, and convenience – even those that do not make point-of-sale scanner data available.

At Dr. Oetker, we believe that quality is the best recipe. It is our belief that recent developments within IRI have served to improve both the quality of data and the quality of providing this data. As a relatively new business to the U.K., Dr. Oetker was looking for a data solution that provided accurate, impactful and relevant insights but, more importantly, would deliver a proactive approach to the relationship.

Peter Franks

Managing Director,

Dr. Oetker