 |  | Technology |  |
We're seeing that the CPG industry is becoming increasingly challenging. For example, launching new products - always a risky proposition - is more costly and inefficient that ever. It's critical to get a quick read of underlying consumer appeal and the response to price, media and trade promotion. Real-time market indicators help you respond to current market conditions and thereby deploy the millions spent in advertising, trade promotions, and consumer promotions more effectively. IRI provides the right information, enhanced with automated analytics and delivered through powerful enterprise decisions support technology. |  Mike’s previously sourced marketplace information from another provider, but selected IRI based on its seasoned client service teams, recognition amongst retailers for providing the industry’s most accurate information and its vertical approach to serving the beverage alcohol industry. No other provider could deliver this unique combination of capabilities – all of which are critical to our continued growth and expansion initiatives. Anthony von Mandl Founder, Mike’s Hard Lemonade  |
