Involved in continuous and ad-hoc data collection, the IRI field force can find out how your products are doing in any number of stores.

They can check:

Price
In-store Price provides actionable information on actual prices in-store by region, account, fascia or individual store. You can ensure your own pricing plans are adhered to and react quickly to competitor price changes.

Availability
In-store Availability provides information on several key areas including promotion, stock and launch. The service can provide regional data, same day turnaround, promotional information and customised store groupings.

Store Tests
In-store testing accurately quantifies the effectiveness of an in-store marketing project. It identifies ways to improve the program with far less cost and risk than a national launch. IRI can manage all phases of the test including design, execution and analysis to ensure a reliable outcome, plus minimising your effort.

Compliance
In-store compliance can quickly and accurately track in-store compliance for  promotions, fixture statues and new product launches. You can rectify time critical in-store issues and improve performance at the shelf.

Space
With space at a premium on the shelves of the supermarket multiples, it is important to understand how it is being utilised. In-store Space can provide details on how much space your products are being given in store.

Promotions
In-store PromoText provides details of the promotions observed in-store. Available weekly and accessed via the internet.

Benefits of using the IRI field force

• Permission to visit a statistically selected sample of stores from all the Major Multiples
• Secret shopping visits to non-collaborating chains
• IRI scanner and audit tracking data available
• Independent and impartial
• Experienced
• Potential to visit every store in the UK

What does it mean for you?

• Provide a selling story to retailers for the best product launch strategy
• Confidently implement national in-store strategies and increase sales
• Make pricing strategies more effective and profitable
• Maximise product availability and therefore profits
• Quickly rectify issues and improve performance
• Win more space in-store for your products

MORE INFORMATION>

Vicki Zimmermann – Field Services Manager
vicki.zimmermann@infores.com
+44 (0)1344 746276

FInd out what's really happening in-store with your promotions, merchandising and product launches.

With real-time information you can react quickly to any in-store issues.

Using data collected by the field force you can rectify time critical in-store issues, improving performance at the shelf.

For more information, contact IRI at +44 1344 746000 or contact us by email.