IRI research shows that in a typical 50 minute shopping trip, shoppers select 50 products from an available 50,000. The shelf space is the last chance to influence decisions and drive sales.

Meanwhile, competition at the shelf is increasing all the time, with thousands of new products being launched every year. Only by ensuring that your brands have the best possible chance of success in-store will you be able to maximise your profits.

Merchandising Consulting at IRI has extensive expertise in combining insights, data and the latest technology to produce recommendations to optimise range and space.

Find out what’s really going on at the shelf, the most important place for your customers.

Compare Head Office generated plans with actual in-store shelf layouts to ensure compliance and to maximise sales.

Drive sales through improved shelf layout, maintain customer loyalty by reducing out of stocks and enhance retailer relationships through objective, informed and actionable category plans.

For more information, contact IRI at +44 1344 746000 or contact us by email.