IRI | for Manufacturers | Consumer-Centric Retail Execution

Consumer-Centric Retail Execution

In today’s consumer packaged goods arena, the consumer is truly in control. Shopping processes have changed. Expectations have grown. The consumer experience is what separates those who get ahead from those who struggle to stay alive.

This reality necessitates that retailers and manufacturers collaborate to improve merchandising and execution at the store and cluster level, and work together to ensure efficient stocking levels, support for promotional activities, and shopper-friendly store plans.

IRI provides a suite of solutions that help you adjust stocking levels to demand, improve the efficiency of your store operations, proactively plan distribution status, understand and optimise sales trends and ultimately provide a shopping experience that better meets your consumer’s needs. This suite of solutions includes the following:

Apollo Designer Workstation is a desktop product that uses automated procedures to dramatically improve the retail space planning process
Apollo Space Management Suite is a collection of powerful software products that help manufacturers and retailers optimize shelf performance
Apollo Total Store is a database-driven desktop software product that allows you to analyze store layouts and plan for space in the store
Apollo Web Publisher is a web-based system that lets you quickly distribute planograms to their point of use
Merchandising Consulting is a full range of tools to optimise the shelf space for maximum profit. IRI can create fact-based planograms, range analysis, sales analysis and full space management consulting