We're seeing an increasing number of channel formats, store layouts, and more sophisticated micro-marketing initiatives. It's becoming more important to manage each store as if it was a business in its own right.

By having eyes in the store - in every store - you can understand how business is won or lost at the shelf.

IRI provides a breadth of solutions focused on understanding what happens at the store level and maximising performance through targeted promotions, efficient assortment and improved product availability.  

The IRI field force is involved in continous and ad-hoc data collection and can find out how your products are performing in any number of stores. To find out more, click here.