Account Managers need information to track their brands by retailer. Named - or key - account data makes discussions on specific activity easier and more credible.

The ability to track and understand distribution, sales and pricing is crucial, especially in the early phases of new product launches and during promotions.

IRI offers named account data for all the major grocery and health and beauty retailers.

Named account data has revolutionised the retail market tracking industry. It provides a common information currency for retailer and manufacturer, leading to closer relationships. IRI has developed a suite of products to help you manage and profit from these developments. We provide a definitive retail tracking system for each individual outlet. A single database allows you to review brand, product, or category sales against a national total, competitive brands or even own-label products.

Matching individual needs

We are the only company to offer a dual approach to trading data. Whatever your need, we can tailor a solution:

• For sales teams, SalesWeb provides supplier trading data over the internet, including retailer-defined categories and product groups - delivered weekly within just four working days. For more information visit SalesWeb.
  
• For category managers, we provide a single InfoScan database which includes a Total GB (market) figure, alongside any number of named account retailers, aligned to a common hierarchy. The database also includes a range of proven promotional evaluation measures detailing the reach and performance of promotions within each account.

We broker, service and deliver data for the following retailers:

Alliance Pharmacy
Boots *
Iceland
Independants (FCRS) ***
Morrisons *
Sainsbury's
Somerfield
Superdrug **
Tesco
The Co-operative Group
United Co-ops
Waitrose
Woolworths

* Price & Distribution only ** Own lines only *** Sample

Through SalesWeb IRI can also provide data for Axfood (Sweden), Jumbo (Holland) and Rewe (Germany)

Monitor the presence, price and performance of your brands and competitors by individual retailer.

Track new product launches and promotional implementation as they happen in order to maximise sales.

By using retailer specific data you can ensure maximum product performance while strengthening your relationship with the retailers.

For more information, contact IRI at +44 1344 746000 or contact us by email.