- Solutions for Manufacturers
- Market and consumer understanding
- New product management
- Retail performance
- Consumer-Centric Retail Execution
 |  | Market and consumer understanding |  |
Improving your understanding of your markets and your consumers, including their drivers, preferences, loyalties, habits and concerns, is integral to delivering unique and innovative products that satisfy them. IRI solutions provide you with the insights you need to accomplish your objectives.
|  InfoScan Promotion has significantly aided our understanding of key promotional levers. Disaggregating factors such as secondary visibility, price and media on consumer sales has enabled us to establish a very clear set of promotion guidelines with equally clear return on investment targets. Julian Williams Channel Marketing Director, Wilkinson Sword UK Ltd  |
