Mark Parise is president of IRI International and is based in the United Kingdom.

Parise, who was previously president of IRI Global Content Operations, returned to IRI in 2006 after serving as president of Experian Marketing Services. He has more than 25 years of experience with world-class companies, including General Electric and Chase Manhattan.

During his career at IRI, Parise successfully led the company’s operations transformation and launched the Global Operating Center. He was also responsible for the IRI Panel and Consumer Insights business, the Technology Marketing and Consulting business, the In-store Solutions business, the global operations and technology groups and global product management groups.

At GE Capital, Parise served as the auto financial services operations executive of the company’s $12 billion global business. In addition, he held general management positions in GE Capital Auto Leasing and its AAFC business. As senior marketing executive of Chase Manhattan, he designed the business strategy and implemented the marketing and product strategy that drove its auto financial services business from start up to more than $100 million in net income and $16 billion in annual sales.