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| Mintel & IRI collaborate on GNPD IRIS |
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Leading market researcher Mintel has collaborated with IRI to launch a unique tool that is positioned to reduce the cost of new product development. The company has introduced GNPD IRIS, a product that works in conjunction with the Mintel Global New Products Database (GNPD) to allow FMCG companies to monitor the sales successes and failures of new products and established brands.
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| Breakthrough Product Innovation |
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Innovation is often held to be the most important driver for business success. No wonder that globally, new products are launched every 3.5 minutes. But with as many as 80% ending in failure, getting it right has never been more important.
With IRI on your side, NPD is easier, safer and more successful.
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